Here are four ways to develop a media list for your state or local party -- ranging from the easy to the labor-intensive, and from the expensive to the free.
1 Bacon's Directories
Bacon's offers a comprehensive, nationwide guide that lists 200,000+ media contacts at 40,000+ different outlets. CD-ROM and hardcover books are available. Purchasers must sign contractual agreement not to violate property rights by unauthorized duplication.
Contact: Bacon's at 312-922-2400.
Price: $1,355.
2 News Media Yellow Book
The phonebook-sized "Yellowbook" lists contacts by type of media; alphabetically by personnel; by subject or specialty; and geographically. While less comprehensive than Bacon's, the Yellowbook is useful for big-city markets but considerably less effective in smaller markets. Also available on CD-ROM.
Contact: Leadership Directories at 212-627-4140
Price: $264
3 Media Guides In Libraries
Most local libraries have media guides that list phone and fax numbers for reporters, editors, and producers. One example: Gale's Directory of Publications & Broadcast Media, available in most public libraries.
Contact: Your local library.
Price: Free
4 Research Via Phone
If your organization has more time than money, you can still employ the single most accurate way to compile information about media in your area: Simply pick up the phonebook and call them. In just a few hours, a small group of volunteers can compile a completely up-to-date list. Ask for the name of the reporter who handles political news, as well as the phone and fax number, and you're in business, immediately.
Price: Free |