• Develop a mission: determine what it is you want to accomplish. For example, the national LP wants to affect public policy, build the party, and elect candidates.
  
• Develop strategy:
  
• Determine how to accomplish the mission. For example, grow membership in order to build the party.
  
• Identify supporting concepts:
1. Professionalism
   
2. Relentless outreach ("Operation Everywhere")
   
3. Political action
   
4. Relentless incrementalization (take small steps continuously)
   
5. Discovery before persuasion - find people willing to buy, that already are Libertarians, and don't dwell on those that aren't interested.
   
• Set measurable goals, and put them in writing.
  
• Goals must be realistic and achievable. For example:

1. In the next X months we will increase our membership to Y.
   
2. My campaign will generate X number of inquiries.

• All fundraising and inquiry-generating projects must have preset measurable goals so that their success can be determined.
  
• To set goals:

1. Inventory your resources (how much money and how many volunteers do you have or can you get?)
   
2. Determine the methods to achieve the goal
   
3. Conduct a post-mortem to evaluate the goal and the methods used
   
4. Record the knowledge gained